Recent clients

Based in Paris, CEDEP is a global executive education club and collaborative learning community of leading international organisations including L’Oréal, Renault and Tata Steel. Copywriting services include thought leadership articles, alumni success stories, LinkedIn copy, EDMs, podcast copy and general marketing support. You can read a selection of my articles here.

REINSW is NSW’s largest association of property professionals and the Real Estate Journal is the association’s flagship bi-monthly magazine. I’m a regular contributor and you can read the latest issue here.

NGO-Work-Hedgie

NGO Recruitment is Australia and the Asia Pacific’s leading NFP sector executive search and recruitment specialist. Copywriting services include market trends reports, media releases and sales and marketing support.

Client experience

Over the years, I’ve produced content for a range of diverse and interesting organisations across multiple industries – either in agencies, in-house or as a freelance content writer. Here are some of them listed by industry:

Recruitment and careers

Clarius, now Ignite, is a large ASX-listed recruitment company. As corporate communications manager, I was responsible for media and investor announcements, annual report writing, marketing communications copy across several brands and all internal communications.
Wavelength International is Australia’s largest medical recruitment agency. Communications include tenders, research reports, award-winning awards entries, media releases, blogs, EDMs and social content.
NGO Recruitment is Australia’s not-for-profit sector recruitment specialist. Communications include company positioning, biographies, sales and marketing collateral, e-newsletters, media releases and social content.
Lotus People is an award-winning Sydney-based office support recruitment company. Copywriting services included company positioning, internal recruitment and sales brochures and web copy.

Stopgap Australia is an established specialist marketing, advertising and digital recruitment agency. Copywriting services included brand positioning and TOV, values positioning and blog writing.

Veritas Recruitment is a leading generalist recruitment agency based in NSW and VIC. Copywriting services included content workshop and calendar, monthly thought leadership blogs and ongoing editing.

Ochre Recruitment is Australia and New Zealand’s leading rural generalist GP recruitment agency. Copywriting services include blogs, media releases, social media copy, EDMs and internal business reporting.

FlexCareers is Australia and New Zealand’s number one platform for flexible jobs, return-to-work career coaching and flexible workplace consultancy services. Copywriting services included thought leadership content strategy, blogs, client and community newsletters, media releases and client copywriting support.

Reejig is a fast-growing workforce intelligence software as a service company using sophisticated AI to reimagine the way organisations discover, design and mobilise their workforce. Copywriting services included positioning, website content and marketing collateral.

Property and lifestyle

Aussie Home Loans is one of Australia’s largest home loan and mortgage broker. Communications = blog writing (via an agency).

Homeloans is an ASX-listed home finance company headquartered in Perth. Communications included media releases, ASX announcements including annual report writing, e-newsletter articles (on everything from keeping chickens to home interior trends), biographies, surveys and research reports.

The Fire Company is the pioneer of eco-friendly ethanol fireplaces with its now iconic international brand EcoSmart Fire. Communications included brochures and product descriptions (for print and online), architect and installer case studies, media releases and website copy.
The Swimming Pool & Spa Association (SPASA) NSW is a not-for-profit dedicated to maintaining and improving standards within the industry. Communications included media releases, surveys and research reports, newsletter articles and website copy.
Pool & Spa Essentials is SPASA NSW’s glossy annual consumer magazine. As deputy editor I was responsible for feature writing, sub-editing and proofreading.
HomeHub is a digital magazine covering everything from small business news and investment advice to interior design trends and travel stories. I’m a regular contributor and you can read my stories here.

REINSW is NSW’s largest association of property professionals and The Journal is the association’s flagship bi-monthly magazine. I’m a regular contributor and you can read the latest issue here.

Beyond Bank is a leading Australian customer-owned bank. Copywriting services included home loan landing pages as a subcontractor with Lexicon Agency.

Usher Group is one of the largest commercial painting and associated services companies in Australia. Copywriting services included all content for the new Usher Group website in collaboration with We Build Ideas.

Health and medical

Cochlear specialises in implantable hearing solutions for adults and children who are affected by deafness or hearing loss. As part of the Cochlear Australia PR team, communications included media releases, product descriptions, newsletter stories, newspaper advertorials and inspiring recipient stories. I continue to write case studies on an ad hoc basis.
Emit Fitness was a local outdoor group fitness and personal training company. Communications included website copy, newsletters, media releases and business awards submissions.
Your Whole Body Health is a new boutique Pilates studio based on the Central Coast. Copywriting services included web copy, proofing and editing.

Financial services and broadcasting

AMP is one of Australia’s leading financial services companies. Communications included internal case studies on the successes of Idea Frontier, AMP’s internal innovation social media platform.
Macquarie Leasing offers the complete range of motor vehicle finance. Communications included direct mail copywriting.
BBC World News is the BBC’s commercially funded 24-hours news and information channel which also operates BBC.com. Copywriting included EDMs and event invitations in partnership with Caper Creative.

Government and academic

The Office of the e-Envoy, UK Cabinet Office (now Government Digital Service (GDS)) is responsible for transforming the provision of UK government digital services. Communications included government briefing packs, policy briefs, annual report content, parliamentary questions, cases and submissions, website and intranet copy.

The National Audit Office scrutinises public spending for the UK parliament. As a press officer, communications included media releases publicising value-for-money reports and internal newsletter articles.
Western Sydney University is one of Australia’s leading universities. Communications included editing and proofing of research reports.
Enterprise Ireland is the Irish government’s organisation responsible for the development and growth of Irish enterprises in world markets. Communications included newsletter writing and Access Guide editing.

Manufacturing and engineering

Shanahan Engineering is a multinational power generation company. Communications included company positioning, ‘why’ documents, website copy and case studies, newsletter stories and biographies.
Rheem is Australia’s largest manufacturer of hot water systems. Communications included corporate affairs media statements, media releases, product descriptions (both print and online) and advertorials (both consumer and trade). I also edited and wrote feature pieces for Installa magazine, Rheem’s quarterly ‘lads mag’ for plumbers.
ASX-listed Waterco manufactures and distributes a diverse range of products for the international swimming pool, spa and water treatment markets. Communications included product media releases, customer case studies, advertorials, website copy, speeches, ASX announcements and annual report copy.
Pitney Bowes is one of the world’s largest postage meter, mailing and customer information management companies. Communications included customer case studies for the Australian Defence Force and Autism South Australia.

Technology

Levesys is an Australian construction management software provider. Communications included rebranding collateral and new company brochure.
American Power Conversion (APC) is a US manufacturer of uninterruptible power supplies, electronics peripherals and data center products. Communications included media releases and newsletter articles.
Cisco Systems is an international technology company. Communications included supporting documentation for two crisis management projects.

Construction

BBM Constructions is a home building company based on the NSW Central Coast. Communications include website copywriting, tenders, awards submissions and e-marketing.
Brookfield Multiplex is a leading contracting and development company. Communications included feature writing for its consumer magazine Living Life.
Southern Cross Constructions was a large Sydney-based construction company. Communications included media releases and website copy.

Franchise

Swimart is a leading Australian retail pool franchise with a network of over 70 pool stores. Communications included seasonal media releases, advertorials, surveys and research reports.
Bark Busters is a home dog training franchise. Communications included media releases and newsletter articles.

Creative

Ashley Fiona is a talented ceramicist. Communications included brochure editing and website proofing.
3Chooks is a boutique lampshade making company. Communications included editing and proofing.